The Perth Collective is the only WA PR agency with a social media following of over 80k. We have strong relationships with the WA media
and social media influencers, gaining access to flexible rates and relationships for your brand. Our relationships with over 25,000 WA small businesses allow us access to WA’s best creatives and to stage unique activations at Perth’s best rates, creating jaw-dropping events on a flexible budget.
WHAT WE CAN DO FOR YOUR BRANd >
Media + Influencer Campaigns
What ARE THEY?
A media and influencer campaign is used to generate brand awareness by connecting relevant local media platforms that have a large reach with your company's product or service, resulting in an immeasurable level of exposure. While this style of digital marketing is becoming increasingly popular, it can be difficult as a company to select the right influencer with the correct engagement for your needs. At The Perth Collective, we specialise in influencer and media engagement and can pair your brand with the right people to increase sales, boost brand awareness and generate profit. We screen every Influencer for fake followers and forged engagement, analysing where their target market sits and what they truly will do for your brand to drive sales and traffic to you. Each campaign is customised to your brief and your market focus. There is also the option for individual influencer engagement and agreements, which includes reporting.
Events + Management
Why are events an important part of marketing strategy in 2018?
Brand activation is a PR tool used to launch a brand itself or alternatively, a brand's new products, a new menu or services. When done correctly it generates powerful traditional media attention, influencer support and strengthens existing client relationships. From concept design to full event management, The Perth Collective specialises in events that have global impact For example, a recent event staged for Westcoast BMW reached more than 3.5 million people via social media and was featured on platforms including in New York and China.
What we can offer:
- Brand activation concept
- Invitation design and postage
- Location sourcing
- Budget management
- Guest RSVP management
- Event styling
- Hiring and management of the event vendors including florists, lighting, furniture
- Entertainment activation management and booking
- Onsite management and co-ordination of event on the day
- Gift managing and sourcing
- Event photography
Publicity + Media Relations
A PR retainer is used by a business or company to maintain a consistent presence in the media and proactively enhance its expert positioning in the marketplace.
What we can offer:
- Management of social media channels (Instagram & Facebook) or workshops to educate your team
- Booking and negotiating print and radio with no additional booking fees
- Monthly 3-hour meeting
- Pitching to the media and forming relationships with print and other traditional media channels
- Seeking marketing opportunities such as events, fairs, business partnerships and positioning opportunities
- Influencer campaigns
- Marketing campaigns
- Project-specific rates for events, expos, trade fairs, collection launches, etc.
SOCIAL MEDIA MANAGEMENT + Photo Shoots + Content Creation
Having successfully grown multiple social media accounts, for the first time in 2018 The Perth Collective introduces Social Media Management services. We can manage accounts right though to implementing social media strategies and engaging Influencers. We work with Perth's leading photographers to produce engaging and relevant content that will add value to your social accounts and market impact. We specialise in driving traffic through your door and excelling sales.